Portfolio

Selected work, made slowly and on purpose.

A small set of recent engagements across brand strategy, market entry, and editorial systems.

Cross-Border Market Entry

Strategy Lead

Helped a Japanese consumer brand define its first North American positioning, channel mix, and launch storyline.

Brand Strategist & Writer

Designed a tone-of-voice system that flexes gracefully between English and Japanese for a fast-growing studio.

Researcher & Author

Recognised work from my time as Frontier Scholar at NUCB Business School in Nagoya.