Chloé Corleto

About

Operator first. Consultant second. Bilingual by default.

Connect on LinkedIncontact@chloecorleto.com
Chloé Corleto — Fractional CMO & GTM Consultant

I'm Chloé Corleto — a bilingual FR/EN marketing leader with 9+ years of senior experience across B2B SaaS, fintech, telecoms and eCommerce. I've built and scaled Go-to-Market functions at Square, Amazon, BT/EE and Sunrise — and I've also been on the founder side as CMO of Twelve Sparks and creator of the eCommerce brand Babelitos.

That double experience — corporate operator and founder — is what I bring to every engagement: the rigour of a Square or Amazon GTM playbook, the speed and budget-discipline of a startup, and an AI-first execution layer that compresses weeks of work into days.

I graduated MBA Valedictorian from NUCB Business School in Japan (Global Leadership Program) and hold a BSc in International Business. I work with tech and fintech founders across France and Europe — typically Seed to Series B — as a Fractional CMO, GTM consultant and AI Search (GEO/AEO) specialist.

Experience

  1. 2025–

    Marketing Consultant & GTM Strategy — Independent

    Advising tech, fintech and eCommerce founders on positioning, acquisition strategy and conversion-funnel optimisation. AI-first toolkit (Claude, Perplexity, Dzine, Creatify) for content, market analysis and AI Search visibility.

  2. 2024–2025

    Founding Team Member & CMO — Twelve Sparks

    Owned 360° marketing for an eCommerce startup with full P&L: brand, web, content, paid. Drove Google Display CPC from £0.65 → £0.08 and online engagement from 5% → 40%.

  3. 2023–2024

    Sr. Product Marketing Manager — Amazon (Alexa Smart Home, EMEA)

    Led GTM and 3rd-party partnerships (Philips, TP-Link). Built sales-enablement programmes that translated technical features into commercial benefits. Smart Home bundle sales target beat by 115% in 6 months.

  4. 2021–2023

    Hardware Product Marketing Manager — Square (Block Inc.)

    End-to-end GTM for Square hardware across Europe with focus on the French market launch. Built playbooks and ROI calculators. +23% activation, +4% revenue Year 1, +25% win-rate on multi-location deals.

  5. 2018–2019

    Acquisition Marketing Manager — Sunrise

    Owned B2C GTM and acquisition for the mobile portfolio in Switzerland's most competitive market. Strategic partnerships with Apple and Samsung for launches and promotions.

  6. 2015–2018

    Demand Generation Manager — EE, BT Group

    Owned demand generation and acquisition strategy across mobile products in the UK. Tracked sales, mix, revenue, SAC, CLV and ROI to continuously optimise regional promotional initiatives.

Education

MBA · Global Leadership Program

NUCB Business School, Japan · 2019–2021

Valedictorian (top of promotion).

BSc · International Business

Southeast Missouri State University, USA · 2010–2014

Skills

GTM & Strategy

  • Go-to-Market strategy
  • Positioning & messaging
  • European market entry
  • Sales enablement
  • Activation & retention

Demand & Growth

  • Paid acquisition (Search/Social/Display)
  • SEO & content marketing
  • CRO & funnel optimisation
  • Lifecycle & email marketing
  • Shopify & eCommerce

AI-first toolkit

  • AI Search (GEO / AEO)
  • Claude · Perplexity · ChatGPT
  • Dzine · Creatify (asset creation)
  • Google Analytics · Snowflake · Looker
  • Contentful · Figma

Languages

  • FrenchNative
  • EnglishBilingual / Fluent
  • JapaneseIntermediate (JLPT N4)
  • SpanishIntermediate