Consulting Service
Your brand, recommended by AI.
Your buyers now research using ChatGPT, Perplexity, Claude, and Gemini before they ever contact a sales rep. I help companies measure, understand, and improve how their brand and products appear in AI-generated answers — and outperform their competitors where it matters most.
Search has fundamentally changed. Your buyers no longer just type keywords into Google — they ask questions to AI tools and trust the answers they receive. Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the disciplines that ensure your brand is cited, recommended, and trusted in those answers.
GEO
Generative Engine Optimisation
The practice of structuring your brand, content, and digital presence so that Large Language Models (LLMs) like ChatGPT, Gemini, and Claude cite and recommend you when users ask questions relevant to your product or market.
AEO
Answer Engine Optimisation
The practice of optimising your content and authority signals so that AI-powered answer engines — including Google's AI Overviews, Bing Copilot, and Perplexity — surface your brand as the authoritative answer to high-intent queries.
Why it matters now
94%
of B2B buyers already use LLMs in their decision-making process
6th Sense, Nov 2025
75%
of B2B buyers prefer a rep-free buying experience — they research independently first
Sopro, Jul 2025
81%
of buyers had already chosen a preferred vendor before first contact with a sales rep
6th Sense, Oct 2024
$15T
in B2B spend will be AI-agent intermediated by 2028
Gartner, 2025
Many companies assume that good SEO automatically means good AI visibility. It does not. LLMs are trained on different signals than search engines, and optimising for one does not guarantee visibility in the other.
"Doing SEO wrong loses you traffic. Doing AI Search wrong loses you trust."
Methodology
A four-step framework grounded in real LLM behaviour — not SEO recycled with new buzzwords.
01
Audit how your brand currently appears in ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews across 30–50 high-intent buyer prompts.
02
Map citation share vs. your top competitors. Identify where you're invisible, where you're misrepresented, and where competitors own the answer.
03
Rebuild your owned content (site, docs, comparisons, FAQs) and earn the 3rd-party authority signals that LLMs actually trust.
04
Monthly visibility tracking across major LLMs. We measure citation share, sentiment and recommendation frequency — not vanity rankings.
Packages
From a one-shot diagnostic to ongoing AI visibility ownership. Pricing on request — scoped to your stage, market and competitive set.
Diagnostic
2 weeks
A snapshot of how ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews describe — or ignore — your brand vs. your top 3 competitors.
Build
6–8 weeks
Hands-on rebuild of the content and signals that move the needle — site pages, comparison pages, FAQs, structured data, and a 3rd-party authority plan.
Retainer
3–12 months
Ongoing ownership of your AI Search visibility — monthly tracking, content production direction, and quarterly strategy with your marketing team.
Book a free diagnostic call. I'll show you how your company currently appears in ChatGPT, Perplexity, and Gemini — and what it would take to outrank your competitors.
Book a free diagnostic call