Fractional GTM Leadership
I help tech and fintech founders build the GTM strategy that drives growth today — and the AI visibility that will define who wins tomorrow. Senior marketing leadership, without the full-time cost.
+23%
Hardware activation at Square (France)
+115%
Smart Home target beat at Amazon EMEA
+25%
Win-rate on multi-location deals
9+
Years across SaaS, fintech & telecoms
Experience from
Sound familiar?
These are the challenges I hear most often from founders and CEOs at tech and fintech companies in France and across Europe.
You have execution resources but no one to set the strategy, own the positioning, or build the GTM framework. Every campaign feels disconnected.
You've succeeded in one market but can't replicate it elsewhere. Each new country feels like starting from scratch without a proven playbook.
Users sign up but don't activate. Customers churn before they see value. The product is good — but the onboarding and messaging aren't converting.
A senior hire costs €150k+ per year before equity. You need the strategic thinking now, but not the full-time overhead.
Services
Each engagement is scoped to your specific stage, goals, and budget. All include direct access to me — not a junior team.
Audit & Strategy
4 weeks
A deep-dive audit of your current go-to-market strategy, followed by a concrete, prioritised action plan. Ideal for companies preparing a new market entry or a product launch.
Activation Engine
8–12 weeks
Hands-on execution of your activation and retention strategy. I embed in your team to redesign onboarding, build conversion funnels, and implement the measurement framework.
Ongoing Leadership
3–12 months
I act as your part-time Head of Marketing or CMO — setting strategy, managing your marketing team or agency, and owning the GTM roadmap. Typically 2–3 days per week.
Not sure which format fits your situation? Let's talk for 15 minutes and I'll tell you honestly.
My Approach
Most marketing consultants give you a slide deck. I give you a working system — built around your product, your market, and your team's capacity to execute.
01
Before recommending anything, I spend time understanding your product, your customers, your competitive context, and what has already been tried. No assumptions.
02
I build a GTM framework tailored to your stage and market. This includes positioning, ICP definition, channel strategy, and a sequenced roadmap with clear priorities.
03
Strategy without execution is worthless. I work alongside your team to implement, test, and iterate — moving fast while building systems that outlast the engagement.
GTM Framework Diagram
The GTM Blueprint Framework — applied across every engagement
Step 01
Diagnose
Step 02
Design
Step 03
Deploy
About
I'm Chloé Corleto — a marketing strategist with over nine years of experience building and scaling Go-to-Market functions for some of Europe's most demanding tech companies. I am based in Aix-en-Provence, France and work with clients across France and the broader European market.
At Square, I led the GTM strategy for the French market launch of their hardware products, redesigning the onboarding experience and achieving a +23% improvement in hardware activation — directly contributing to a +4% revenue increase in the first year.
At Amazon, I managed strategic partnerships and led product marketing for Alexa Smart Home launches across the EMEA region, coordinating campaigns across France, the UK, Germany, Italy, and Spain.
Today, I bring that same rigour and ambition to early and growth-stage tech startups in the South of France and beyond — as a Fractional GTM Leader who can provide C-suite marketing strategy without the full-time cost.
Independent Consulting
2025–
Marketing Consultant & GTM Strategy
Twelve Sparks
2024–2025
Founding Team Member & CMO
Amazon
2023–2024
Sr. Product Marketing Manager — Alexa Smart Home, EMEA
Square (Block Inc.)
2021–2023
Hardware Product Marketing Manager — EU GTM
Sunrise
2018–2019
Acquisition Marketing Manager — Mobile, Switzerland
BT Group / EE
2015–2018
Demand Generation Manager — Mobile, UK
Results
These are representative examples of the work I have led. Company names are kept confidential, but the outcomes are real.
+23%
Activation rate
Product Launch · France
B2B Payments SaaS
A US-based fintech expanding into France had a strong product but a fragmented onboarding experience that was causing high drop-off rates at the activation stage.
Outcome: 23% improvement in hardware activation rate, contributing to a 4% revenue increase in Year 1.
5
Markets launched
European Expansion · EMEA
Consumer Tech / Smart Home
A global tech giant needed to launch a new smart home product category simultaneously across France, UK, Germany, Italy, and Spain — each with distinct regulatory, retail, and consumer contexts.
Outcome: Successful simultaneous launch across all 5 markets on schedule, with above-target sell-through in France and the UK in the first quarter.
+115%
Sales target
Bundle GTM · Amazon EMEA
Connected Devices · EMEA
Alexa Smart Home needed to drive cross-category attach in EMEA via strategic third-party partnerships (Philips, TP-Link) and a sales-enablement narrative that translated technical features into commercial benefits.
Outcome: Smart Home bundle sales targets beat by 115% within six months — and a +25% win-rate increase on multi-location partner deals.
FAQ
If your question isn't answered here, the fastest way to get a direct answer is to book a 15-minute call. No pitch, no pressure.
Tell me about your company and your biggest marketing challenge. I'll tell you honestly whether I can help — and if so, how. No pitch, no obligation.
Book a Call